Tuesday, 13 November 2012

So what is a digital footprint?


Do you recognise these images? Have you used at least one, if not more?



If the answer is yes, then you have a digital footprint. Your digital footprint is everything on the internet that is about you. This could include
                a profile on Facebook or MySpace
                photographs that you, your friends or family have posted online
                anything you have written or that has been written about you, for instance on discussion boards, blogs, or in articles.
                 
We are all being encouraged to put aspects of ourselves and our lives online, and much of this content is freely available to view. Each time we add something about ourselves on the internet we enlarge our own digital footprint. Whenever we mention someone else, we enlarge theirs.
Personal information is routinely collected by companies eager to market their goods or services and this can be retained for several years. Equally, your digital presence can be monitored by individuals looking for information about you.

Uncover your digital footprint, and learn how to wear the right digital 'shoes'


It might sound obvious, but when did you last check to see what others can see about you. Type your name into a search engine and see what information already exists about you... Also. it's worth repeating the search regularly because although you may not have added anything new, your friends and family might have.
How to capitalise on your digital footprint
A digital footprint isn't a bad thing:


  • You can build a positive online presence that showcases your skills, experience and interests, and, with some online sites, you can control the information about you that is publicly available.               
  • An online profile that includes your CV, for instance on a professional networking site such as LinkedIn, can expand your range of contacts.  
  • Professional networking sites can give you access to potential employers, and don't forget that you can check their digital footprint too!

An increasing number of employment sectors in particular those related to writing, advertising, public relations and the media etc. now expect and actively encourage you to have a digital footprint. Many will now actively look for examples of your online creativity on blogs, profiles or videos and it's becoming increasingly common to be asked to link to a blog in order to demonstrate your writing skills as part of the selection process for many jobs.
You can enhance your digital footprint by making carefully judged contributions to blogs, news articles and discussions, or even by adding reviews to sites such as Amazon.
Keeping a positive online presence regularly updated can reduce the impact of any earlier content you may regret, because most internet searches rarely access more than the top few results.

You MUST be aware of your digital footprint

If you use social networking sites such as Facebook, or regularly post photos, videos, blogs and comments, make sure to manage your contributions carefully, since much of the information stored online becomes public by default. Unless you change your privacy settings, your social network page will come up on a web search.
Anyone who finds out enough about you could potentially impersonate you, so be careful about the personal information you make publicly available. Potential employers have also been known to reject applicants on the basis of information discovered online.

A short history of the blogosphere.


Blog: n. abbreviation of weblog. v. Add new material to or regularly update a weblog.
(Oxford English Dictionary: 2005)

Ten years ago, this entry didn’t appear in dictionaries. The first blog is attributed to Claudio Pinhanez in 1994; since then blogging, blogs and the blogosphere have crept their way into global language.

The term itself developed from online diaries first known as web logs, just a few years after the world wide web was created. Today, new blogs are created nearly every second, if not more, depending on which soureces you view.

The term blog is short for 'web log', meaning a regularly updated collection of links to other sites and comments, the phrase itself is disputed in terms of it's origins, according to some it was originally coined by Jorn Barger in 1997. His site 'Robot Wisdom' was one of the first blogs. Others attribute the term to Peter Merlotz in 1999. Regardless, term is now in common usage.

In 1999 new software services like Blogger and LiveJournal launched making blogs much simpler to create.

The world of text blogs expanded to include photos, audio ('podcasting') and video blogging – sometime called vlogs.

From 2007 onwards we have seen the rise of micro-blogging sites such as Twitter and Tumblr.

What is clear is that as social media has evolved, blogging is now very much seen as one part of someones online persona, where as in the past blogging was often a primary form of comunication.



Bothered?


So, why might you want to blog?

There are many reasons, both creative and academic. One of the key reasons is to start to ensure that your own digital footprint is something that you can begin to take control of and also to have a sense of creative control and pride in doing so.

Your PDP.

This is outlined in your student handbook and is something that you probably have been mentioned by your Pathway tutors in tutorials this week. 



Whilst we won't insist that your PDP has to be presented digitally, it might be a useful place to start, not least because of the ways in which blogs capture information historically. And, as you continue to blog you will grow in confidence if it is something that you've not considered doing before.


However, there are also many other ways that blogs can be useful...




Page turners.

There are a vast number of literary and book related blogs out there. Whilst it can be difficult to know where to start, here is a list of top rated book related blogs

Once you have a blog set up, it's easy to start to leave comments and so to develop your own tailored online presence within the blogosphere. This could, if you wanted it to be entirely related to the world of books or writing. 

Or, you could develop a niche interest and an internet search will easily lead to towards the more reputable and well respected blogs. Here for example are the top 100 blogs in the UK  or perhaps, if your interest is cookery then it's not difficult to find the top 10 cookery blogs. (Admittedly that selection was made by Gwyneth Paltrow so it might be rather 'subjective'...) But if you use the a specialised blog search like this one there are an infinite number of blogs out there.

[NB Do be aware that blogs will rarely provide reputable sources for academic research, and if you do cite from them you MUST reference correctly; copying anything from a blog, without citation, is plagiarism and is easily detectable.]

Fame!

It does happen via blogs. Success won't come overnight, but there can be no doubt that the blogosphere is producing stars in many ways:

  • Many long term bloggers now have a significant online presence and have become recognised experts in their fields - this can often lead to paid work. 
  • Publishing deals - have come about from many blogs. There is a long and intersting list of books that have been successfully published from blogs.
Research some of these books and leave a comment below. Here are a couple to get you started:

Brooke Magnanti (pen name Belle de Jour) Secret Diary of a Call Girl
Zoe Margolis (pen name Abby Lee) Girl With a One Track Mind
River Bend, Baghdad Burning

And the point is?



In essence, my research epitomised the power and potential of blogging. There is a flip side (discussed later), however, my experience of blogging has always been positive, and initiated contact with an exciting array of professionals.

The volume, detail and global spread of the responses was unexpected. In essence this was an experiment. I was left with clear evidence to support the idea that writers who blog form a unique online community that is articulate, interesting and highly supportive.

The comments themselves offer valuable insights into writers’ perceptions of blogging, and its value as mode of communication. I have included the full comments can be read on  original blog; they make fascinating reading. The results suggested many good reasons for writers to blog; summarised below, with a few examples to represent the range of comments.

Blogs can help with self-discipline, developing writing skills and offer a place to test new ideas.

It's just good to write something as close to every day as you can manage, just to keep the writing muscles healthy.” (James Henry)

 “I started a blog to support a book accompanying a TV series, then found I enjoyed blogging in and of itself…it gives me a place to explore random ideas that don't fit anywhere else, and has also allowed me to read some amazing stuff written by some very talented writers and humorists, both published and not.”(Lucy)

I generally try to keep my newspaper stuff and blog stuff very separate. I'm aware that, as a political leader writer I'd get flamed if I wandered into the snake pit of UK political blogging, and I'm not actually a very argumentative type. I'm sort of superstitious about showing things I'm working on professionally to anyone before they're safely in print. There are exceptions. Sometimes I try out ideas on the blog…to see if the thing in my head is worse than half-baked or actually a proper idea. The only way you know is by writing it down.” (Rafael)

Writers are gaining work via blogs, and they offer a unique way to establish networking contacts:

“Potential work has come my way via the blog, mostly through connecting with other more established bloggers. One interesting development has been contact from some of the major newspapers in Canada requesting input or a write up for a larger piece they are doing. Again, all via the blog.”(WC Dixon)

Blogs can be used as an effective tool for self-promotion and marketing:

“It has a function as a publicity tool for my work, but I'd still do it if this were not the case, because it's fun.”

Blogs build a sense of community:

The unanimous appeal of blogging reflected in the study demonstrated that beyond initial self-consciousness, most blog – for enjoyment. What sets blogs apart from a diaries or notebooks, is comments; these open limitless possibilities to engage in debate, discussions or merely banter; invaluable for those who write. Unlike chatroom users, bloggers can formulate a greater sense of who is talking to who. Fictional characters can ‘play’ word games, writing related topics and ideas might be discussed, and the everyday can become surreal and inane.

Blogs are breaking and changing the boundaries of communication.




In your name?


One recurring question in relation to blogs is that of anonymity and this is an area that academic research has become increasingly interested in. Anonymity on blogs calls for a more nuanced perspective. Withholding one’s personal information per se is not a definitive index to anonymity.

Some defend anonymity because they enjoy the creative freedom that blogging offers – to explore new ideas and the potential to ‘fictionalize’ themselves as writers.

On the other side of the fence are frequent comments reflecting the fact that those commissioning work and/or trying to spot new talent view blogs. The argument is that those people won’t be inclined to pursue anonymous writers.

“The Internet is one of the best marketing tools anyone has at their disposal. I’ve had work purely on the basis of my website. People have started searching on UKScreen or Shooting People or whatever and have found my name; from there they’ve gone to my website or this blog and read some of my scripts. They’ve then got in touch about me writing for them, or sometimes asked if they can produce one of my short scripts.”(Phil Barron)

At the third level of analysis, a compelling reason for writers to blog becomes self-evident; the trail that can simply lead from others' blogrolls. This trail has often led me to a vast array of writing related information, contacts, ideas and a place to communicate with like-minded people in what can potentially be a very lonely profession.

Unlike a google search leading to a speculative email, blog research opens a more personal method of communication from the outset.

The Dark Side?


The Dark Side?

There is a flipside to everything.

It’s too easy to wear rose tinted glasses and assume that all blog posts reflect a consistently egalitarian, supportive and optimistic worldview. Scandals, rumours, extremist views, backstabbing – all these and more have appeared on blogs, and sadly will continue to.



One email I received from a writer explained that an article they had written had been copied and pasted into a blog and given an excessively unpleasant review: “It wasn’t even handed on any level, just bitter and nasty.” There is no doubt that copyright is an issue on the web, as the UK Copyright Service acknowledges in their guidelines for online protection. Services such as Copyscape are emerging to try to deal with the issue and to protect original work on the web. 

For several years now there has been ongoing debate across the media, (followed up in blogs) relating to blog regulation to avoid abuse this has been even more evident with the rise of so called  'trolling'. This weekend a high profile group of mumsnet bloggers (who are one of the largest and most significant groups of bloggers) discussed this issue as part of a social media conference . 

In terms of  how to deal with these issues even as far back as 2007 The Guardian reported: “Opinion (was) divided over code of conduct meant to rid postings of offensive and abusive comments This topic invariably leads to led to widespread discussion of blog freedom v. censorship.

There are, and probably will continue to be stories circulating about people who have felt the ‘darker side’ of blogging. Issues, relating to this topic could fill several lectures. In simple terms anyone using the Internet should be aware of the potential for this kind of behaviour.






Future Trends.




 In the English speaking west computer ownership is nearly saturated and whilst several years ago it was thought that one of the biggest growth areas for technology was Asia no one quite predicted, the rise and rise of mobile technologies from Android to the iPad. Even in a saturated market, technology is developing new means of online communication. Whilst there may have been a slight shifts in blogging patterns as Twitter became popular, new trends are much more about the future integration of social media platforms and a more streamlined online presence.



One area for consideration as blogging expands is whether it will remain free. Blogspot (owned by google) already have a system in place for generating income through advertising. Whilst some embrace this, many refuse. There is speculation that blogs might well eventually become ‘free’ only for those who accept the advertising; clearly increasing numbers of people are able to generating income from blogging. And, it emerged last week that Google now makes more money from advertising than traditional print media, so this looks set to continue for those bloggers who are happy to recieve ad revenue.

In conclusion....




It cannot be ignored that there might be a less pleasant side to blogging – however at the time of writing, blogging is free and offers a platform for everything from poetry, banter, fiction, debate to simple musings on life. Some people take pleasure in narcissm; they have a platform to express it.

The Internet is moving and developing so fast that an accurate analysis can only really be based on current information. The most recent and comprehensive survey says: 


As writers we engage with the written word daily, in an age dominated by technology. On reflection it seems that in many ways blogs were ‘made’ for us as writers – if we use them in a way that develops our understanding of both our craft and our culture. They do offer the potential to do this.

However, above all else, blogs offer a way to connect, reflect, and communicate with our peers in a way that was unimaginable even ten years ago. Who knows where they might lead us in ten years time.